Programme
Not waiting for permission: growing an invention at a European scale, without raising funds
ConferencesSwiss pavilion
2026-03-14 | 11:30 AM - 12:00 PM | Swiss pavilion
Description
Growing an invention is not just about having a good idea. This talk retraces the journey of Genius Loci, a Swiss innovation in the field of augmented tourism and local heritage valorisation, developed without raising funds. Driven by design, close customer listening and word of mouth. Through prototypes, iterations and real-world feedback, we will show how an innovation can take shape, reduce risk and find its audience by delivering maximum value while earning the trust of customers
Speakers
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![Genius Loci]()
Genius Loci
Genius Loci
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